Officially open for business.

Website: Launched. Blog: Up and running. Door: Wide open. In need of a freelance content wizard? Look no further! Exciting things are in the pipeline. Blogs. Client spotlights. Whitepapers. Tip sheets. I want this to be more than a portfolio website, but rather a place to share some valuable tips for writers and businesses alike. I hope you’ll join me on this journey by following this blog to get future updates.

About

What I do: I’m a freelance writer and content manager from Indianapolis (Sandy McLaughlin, LLC).   What I [used to] do:  As a content specialist at a nonprofit offering retirement and health benefits in Indianapolis, I managed a trade magazine and annual reports, crafted marketing copy and steered social media strategy. As a literary publicist, I placed clients in media outlets such as the Houston Press and Boston Globe. As a publicity supervisor, I worked closely with a creative team on improving marketing services and lead promotional campaigns for VIP clients.   3 Things to Know About Me: I’m a…

Businesses Who Use Facebook ‘Like a Boss’

Did you know that Facebook has a contest to announce the brands they think use Facebook the best? I didn’t, but I think it’s a great idea. So, who owned Facebook this year? No surprise, according to Business Insider, companies like Oreo, Nike, and AT&T topped the awards lists. But, other less-known brands were recognized as successful by using creative ways of interacting with Facebook fans: Oreo posted 100 different themed Oreo ads over 100 days for its 100th anniversary, garnering an additional million Facebook friends and an increase in interactions of 195%. The Graubunden Tourism board promised that every…

How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…

Does PR “Own” Social Media?

Is social media a function of public relations? Or something else? This week for class, we reviewed two articles—The Impact of Social Media on PR and Analyzing the Impact of Social Media. Our first article examines the role of social media in public relations. Several agencies were interviewed about their opinions about the state of social media in relation to public relations, and whether or not they believed that the “tools” in the PR toolbox lend themselves well to handling social media. How has social media changed PR? Nigel Ferrier of Optimise PR reiterates in the article the fact that…