How to Motivate Pt. 2: Coworkers

Let’s pick up where we left off, shall we? This week I’d like to share some of the tips and tricks I’ve found to help motivate your coworkers (to get more content, or otherwise). This blog post of my “How to Motivate” series isn’t just for the supervisors, bosses and executives out there: If you work on or with a team, it’s in your best interest to keep your team members motivated. If you’re working under a project deadline, for example, you’ll need your coworkers to submit a timely contribution. And, no matter what, you don’t want your coworkers to…

Officially open for business.

Website: Launched. Blog: Up and running. Door: Wide open. In need of a freelance writer? Look no further! Exciting things are in the pipeline. Blogs. Client spotlights. Whitepapers. Tip sheets. I want this to be more than a portfolio website, but rather a place to share some valuable tips for writers and businesses alike. I hope you’ll join me on this journey by following this blog to get future updates. Many thanks to Annie Erling Gofus, WordPress designer extraordinaire, for the beautiful site design and support. If you’re looking for help with your WordPress site, I’d highly recommend her!

It was about time for a rebrand.

Ready to hear the motivation behind the new website? The short answer: For many women, along with wedding vows comes a name change. While some career professionals decide to keep their maiden names in some form or another, I decided to fully embrace my new identity as a McLaughlin. However, that meant also losing name recognition and an online reputation that took years to build. When once you could Google my name to view my portfolio and bylines in first-page results, I’m now ranked well below a controversial Kentucky judge and other similarly-named professionals. The timing was good for the…

About

What I do: I’m a freelance writer and content manager from Indianapolis (Sandy McLaughlin, LLC).   What I [used to] do:  As a content specialist at a nonprofit offering retirement and health benefits in Indianapolis, I managed a trade magazine and annual reports, crafted marketing copy and steered social media strategy. As a literary publicist, I placed clients in media outlets such as the Houston Press and Boston Globe. As a publicity supervisor, I worked closely with a creative team on improving marketing services and lead promotional campaigns for VIP clients.   3 Things to Know About Me: I’m a…

What Did I (Really) Learn from Grad School?

Is graduation really here? It’s been awhile since I’ve written about school. The truth is, a strange bout of senioritus hit early in the semester…followed by a sudden end-of-semester/end-of-school scramble for a perfect final campaign project. My campaign for the American Diabetes Association (ADA) – Indiana Chapter Step Out Walk ended up at 50 pages. 50! Seeing as my Integrated Marketing Communication in Health Care course only asked for a simple campaign plan of “around 15-20 pages,” I can only conclude that this must be my insane attempt at a last grad school hoorah. Only one more final and I’ll…

Like a Hurricane (Sandy)

It’s taken me years to come to terms with my name. Being a product of the  ’80s, I was the only one in my classes christened with a name whose popularity peaked in 1960. With my sand-colored hair and freckles, I’ve always been told that I simply “look like a Sandy.” (Technically, my given name is Sandra–but Sandy stuck.) Over the years, I’ve come to accept that my name is unique, especially for my age group.  For some, I’m the only Sandy people know–which means I can make the name my own. Which is awesome…until a tropical cyclone hits the Atlantic….

What’s your REAL Klout score?

There’s been a lot of buzz lately about Klout, the newest way to “measure” online influence. Klout tracks all interaction on your social media networks (Twitter, Facebook, LinkedIn, and more) and assigned you a number from one (basically non-existent) to 100 (basically perfect—Justin Bieber has a perfect Klout score, for example). Klout offers “Perks” and free swag from vendors to those considered to be influential in certain topics, some employers are now hiring based on Klout scores and Klout recently released an iPhone app that allows users to stalk their score on the go. Many scoff at the actual relevancy…

What’s Your Strength?

Fall semester has started, and I’m excited to have Bruce Hetrick, former local PR agency owner (and public relations guru) as my instructor for my Campaigns class. This class is the last class in a series of public relations campaign classes, and is where we’ll put our valuable PR research and planning knowledge into action. I love the class so far. Because it’s so relatively unstructured, it feels more like a real PR agency than a public relations course (which is refreshing). Last week, Bruce had us take the Clifton StrengthsFinder 2.0 quiz, and then each person with those strengths…

Facebook Timeline: Friend or Foe?

A few months ago, our social media team got wind that Facebook would be rolling out a new user interface, aptly titled “Timeline.”  When Facebook founder Mark Zuckerberg first unveiled the drastically new format, he likened it to a scrapbook of sorts. “Millions and millions of people have spent years curating the stories of their lives, and today there’s just no good way to share them,” Zuckerberg said. The geek world panicked. What the heck was Mark Zuckerberg doing with our beloved Facebook pages? It would be even worse than your mom whipping out the old, embarrassing photo album and…