How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…

Does PR “Own” Social Media?

Is social media a function of public relations? Or something else? This week for class, we reviewed two articles—The Impact of Social Media on PR and Analyzing the Impact of Social Media. Our first article examines the role of social media in public relations. Several agencies were interviewed about their opinions about the state of social media in relation to public relations, and whether or not they believed that the “tools” in the PR toolbox lend themselves well to handling social media. How has social media changed PR? Nigel Ferrier of Optimise PR reiterates in the article the fact that…

Edelman Presentation: “When All Media is Social”

The late Richard Edelman(CEO of Edelman Worldwide) recently produced a presentation on how communication is changing, titled “When All Media is Social: Navigating the Future of Communication” (Available here: http://www.slideshare.net/EdelmanInsights/richard-edelman-academic-summit-keynote-address2#). The presentation hit on a few key points about how things have changed, even just in recent years, and how communications professionals can move forward. Edelman mentions that now is a better time than ever to be in public relations. The public has a growing distrust for institutions (i.e. governments and businesses), but–according to Edelman–PR teams can counter that by creating communities and thought leaders. Edelman lists five media trends…

Like a Hurricane (Sandy)

It’s taken me years to come to terms with my name. Being a product of the  ’80s, I was the only one in my classes christened with a name whose popularity peaked in 1960. With my sand-colored hair and freckles, I’ve always been told that I simply “look like a Sandy.” (Technically, my given name is Sandra–but Sandy stuck.) Over the years, I’ve come to accept that my name is unique, especially for my age group.  For some, I’m the only Sandy people know–which means I can make the name my own. Which is awesome…until a tropical cyclone hits the Atlantic….

What’s your REAL Klout score?

There’s been a lot of buzz lately about Klout, the newest way to “measure” online influence. Klout tracks all interaction on your social media networks (Twitter, Facebook, LinkedIn, and more) and assigned you a number from one (basically non-existent) to 100 (basically perfect—Justin Bieber has a perfect Klout score, for example). Klout offers “Perks” and free swag from vendors to those considered to be influential in certain topics, some employers are now hiring based on Klout scores and Klout recently released an iPhone app that allows users to stalk their score on the go. Many scoff at the actual relevancy…

What is a Customer?

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi

What’s Your Strength?

Fall semester has started, and I’m excited to have Bruce Hetrick, former local PR agency owner (and public relations guru) as my instructor for my Campaigns class. This class is the last class in a series of public relations campaign classes, and is where we’ll put our valuable PR research and planning knowledge into action. I love the class so far. Because it’s so relatively unstructured, it feels more like a real PR agency than a public relations course (which is refreshing). Last week, Bruce had us take the Clifton StrengthsFinder 2.0 quiz, and then each person with those strengths…

Facebook Timeline: Friend or Foe?

A few months ago, our social media team got wind that Facebook would be rolling out a new user interface, aptly titled “Timeline.”  When Facebook founder Mark Zuckerberg first unveiled the drastically new format, he likened it to a scrapbook of sorts. “Millions and millions of people have spent years curating the stories of their lives, and today there’s just no good way to share them,” Zuckerberg said. The geek world panicked. What the heck was Mark Zuckerberg doing with our beloved Facebook pages? It would be even worse than your mom whipping out the old, embarrassing photo album and…

Yearly Reviews

This week, my team had our yearly reviews. It’s actually been over a year and a half since my last review, and since then I’ve switched bosses, offices, job titles, and to an entirely new group of co-workers. Needless to say, I expected my review to reflect that growth and change, along with suggestions for improvement. And, that’s exactly what I got. My (informal) review focused on my new role as Publicity Supervisor. It’s a relatively new role, and one I’m still transitioning into. I recognize that I still have a lot to learn, and that there’s plenty of room…

End of Semester Resolutions

Finally, the end of fall semester is nearing. I just got word that our plan for the Indianapolis chapter of the Muscular Dystrophy Association (MDA) was approved, and all that’s left is a presentation of my group’s findings on the corporate culture of the Arthritis Foundation in my PR Management class. So, now what? I’ve spent the past semester daydreaming about what it would be like to have whole nights to do whatever I want–no classes until 9, or projects to feverishly finish. I’ve almost all but forgotten what I use to do with my free nights. But, like some…