Like a Hurricane (Sandy)

It’s taken me years to come to terms with my name. Being a product of the  ’80s, I was the only one in my classes christened with a name whose popularity peaked in 1960. With my sand-colored hair and freckles, I’ve always been told that I simply “look like a Sandy.” (Technically, my given name is Sandra–but Sandy stuck.) Over the years, I’ve come to accept that my name is unique, especially for my age group.  For some, I’m the only Sandy people know–which means I can make the name my own. Which is awesome…until a tropical cyclone hits the Atlantic….

What’s your REAL Klout score?

There’s been a lot of buzz lately about Klout, the newest way to “measure” online influence. Klout tracks all interaction on your social media networks (Twitter, Facebook, LinkedIn, and more) and assigned you a number from one (basically non-existent) to 100 (basically perfect—Justin Bieber has a perfect Klout score, for example). Klout offers “Perks” and free swag from vendors to those considered to be influential in certain topics, some employers are now hiring based on Klout scores and Klout recently released an iPhone app that allows users to stalk their score on the go. Many scoff at the actual relevancy…

What is a Customer?

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi

What’s Your Strength?

Fall semester has started, and I’m excited to have Bruce Hetrick, former local PR agency owner (and public relations guru) as my instructor for my Campaigns class. This class is the last class in a series of public relations campaign classes, and is where we’ll put our valuable PR research and planning knowledge into action. I love the class so far. Because it’s so relatively unstructured, it feels more like a real PR agency than a public relations course (which is refreshing). Last week, Bruce had us take the Clifton StrengthsFinder 2.0 quiz, and then each person with those strengths…

Yearly Reviews

This week, my team had our yearly reviews. It’s actually been over a year and a half since my last review, and since then I’ve switched bosses, offices, job titles, and to an entirely new group of co-workers. Needless to say, I expected my review to reflect that growth and change, along with suggestions for improvement. And, that’s exactly what I got. My (informal) review focused on my new role as Publicity Supervisor. It’s a relatively new role, and one I’m still transitioning into. I recognize that I still have a lot to learn, and that there’s plenty of room…

End of Semester Resolutions

Finally, the end of fall semester is nearing. I just got word that our plan for the Indianapolis chapter of the Muscular Dystrophy Association (MDA) was approved, and all that’s left is a presentation of my group’s findings on the corporate culture of the Arthritis Foundation in my PR Management class. So, now what? I’ve spent the past semester daydreaming about what it would be like to have whole nights to do whatever I want–no classes until 9, or projects to feverishly finish. I’ve almost all but forgotten what I use to do with my free nights. But, like some…

The Miami Book Fair

This past weekend, a few publicists and I got to join our events team at the 2011 Miami Book Fair. We hosted a few different booths at the outdoor fair, including:   A book gallery showcasing some of our author’s books  A bookstore where fair-goers could purchase the books on display  Author signing booths where our authors could sign copies of their books and interact with fans A corporate boothwhere we could discuss some of our book publishing and marketing offerings The weekend had a rough start on Friday, with heavy winds and rain threatening to ruin some of the…

Why I’m Proud to be a Gen Y Professional

(You can visit my original post on the Hoosier PRSA blog at: http://prsahoosier.org/why-i%e2%80%99m-proud-to-be-a-gen-y-professional/) I am considered to be a part of Generation Y, sometimes called “Millennials” (born between 1982 and 1991) – a tech-savvy generation defined by change and uncertainty, but also strength and resilience. As children of Baby Boomers, millennials saw the highest rates of divorce, foster care and child abuse. We were shaped by September 11th, the rise of social media and the election of the first African-American president. After college, we entered into a struggling workforce and devastated economy. The New York Times Magazine recently featured,  “What is…

Representing 46220

It’s been a hectic past few weeks, but I’m back! Since my last post, my new roommate and I found a place and moved into our new neighborhood.  We’re living in an old house (build circa 1923, I believe) in the heart of Broad Ripple that needs of a lot of TLC, but we’ve rolled up our sleeves in response to the challenge.  So what if our door handles fall off and the bathroom leaks? It’s cheap rent…and builds character. I love getting to know an area of Indianapolis that is new to me. Broad Ripple has a rich array…

Life as Improv

I recently attended a great Hoosier PRSA luncheon with the theme of “Improv for PR Professionals.” I signed up initially because I was intrigued. How could improv be directly applied to public relations? Well, it turns out we were schooled in how improv can not only apply to public relations, but to all aspects of our lives. We often go into situations (whether they be work, school, relationships or otherwise) where we might be prepared–to an extent. What goes on beyond past preparation and what can be planned is completely improv. We were shown different ways to embrace these improv situations, and keep…