How to Motivate Pt. 2: Coworkers

Let’s pick up where we left off, shall we? This week I’d like to share some of the tips and tricks I’ve found to help motivate your coworkers (to get more content, or otherwise). This blog post of my “How to Motivate” series isn’t just for the supervisors, bosses and executives out there: If you work on or with a team, it’s in your best interest to keep your team members motivated. If you’re working under a project deadline, for example, you’ll need your coworkers to submit a timely contribution. And, no matter what, you don’t want your coworkers to…

How to Use Pinterest to Promote a Brand: Update

Does anyone remember my blog post about how to use Pinterest to promote a brand? Well, four months later I’m still getting pings and pins (and comments) from the post photo I pinned. How many? Oh, just 546 pins and 73 likes: Through experimenting with this, I’d conclude that using Pinterest does work with the right content…but results may take longer than you’d think!

Businesses Who Use Facebook ‘Like a Boss’

Did you know that Facebook has a contest to announce the brands they think use Facebook the best? I didn’t, but I think it’s a great idea. So, who owned Facebook this year? No surprise, according to Business Insider, companies like Oreo, Nike, and AT&T topped the awards lists. But, other less-known brands were recognized as successful by using creative ways of interacting with Facebook fans: Oreo posted 100 different themed Oreo ads over 100 days for its 100th anniversary, garnering an additional million Facebook friends and an increase in interactions of 195%. The Graubunden Tourism board promised that every…

My Love-Hate Relationship with LinkedIn

I joined LinkedIn soon after graduating undergrad in 2009 at the encouragement of my college mentor. She said it would be a great way to connect with professionals, and preferred it to Facebook for networking. So I signed up, filled out a profile (replicating my resume) and thought, now what? At that time, the site was clunky at best, and difficult to navigate. Being a recent graduate and LinkedIn being a virtually unknown site in 2009, I didn’t have many others to connect to but classmates (who at the time still hadn’t found their careers yet) and less than a…

How to use Pinterest to Promote Your Brand

Not too long ago, a “pin” on Pinterest became a topic of discussion for myself and a friend. It went like this: Me: “I saw that you pinned the hairstyle I pinned the other day.” Her: “I did? That was yours?” Me: “I pinned it off of a hairstyle site I found online.” Her: “You did what? How do you even do that? I usually just re-pin what everyone else pins.” Last week, I wrote about whether or not businesses should use Pinterest to promote their products or brand. Let’s say you’ve decided Pinterest is worth the effort. How does…

Should You Use Pinterest to Promote Your Business?

As a very visual person, I always wanted to create collage boards of different goals, quotes, and style ideas. Unfortunately, I was always too distracted by school and other projects to ever complete one. So, imagine my delight when Pinterest first popped onto the scene (or you can read my excitement about the site back in 2011). For the past two years, I’ve used Pinterest for personal use and to “pin” articles for my work. Businesses have scrambled to use the still-burgeoning site to promote their businesses and products. Some have succeeded. Some have failed. Why has it worked for…

How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…

Does PR “Own” Social Media?

Is social media a function of public relations? Or something else? This week for class, we reviewed two articles—The Impact of Social Media on PR and Analyzing the Impact of Social Media. Our first article examines the role of social media in public relations. Several agencies were interviewed about their opinions about the state of social media in relation to public relations, and whether or not they believed that the “tools” in the PR toolbox lend themselves well to handling social media. How has social media changed PR? Nigel Ferrier of Optimise PR reiterates in the article the fact that…

Edelman Presentation: “When All Media is Social”

The late Richard Edelman(CEO of Edelman Worldwide) recently produced a presentation on how communication is changing, titled “When All Media is Social: Navigating the Future of Communication” (Available here: http://www.slideshare.net/EdelmanInsights/richard-edelman-academic-summit-keynote-address2#). The presentation hit on a few key points about how things have changed, even just in recent years, and how communications professionals can move forward. Edelman mentions that now is a better time than ever to be in public relations. The public has a growing distrust for institutions (i.e. governments and businesses), but–according to Edelman–PR teams can counter that by creating communities and thought leaders. Edelman lists five media trends…

Like a Hurricane (Sandy)

It’s taken me years to come to terms with my name. Being a product of the  ’80s, I was the only one in my classes christened with a name whose popularity peaked in 1960. With my sand-colored hair and freckles, I’ve always been told that I simply “look like a Sandy.” (Technically, my given name is Sandra–but Sandy stuck.) Over the years, I’ve come to accept that my name is unique, especially for my age group.  For some, I’m the only Sandy people know–which means I can make the name my own. Which is awesome…until a tropical cyclone hits the Atlantic….