What’s your REAL Klout score?

There’s been a lot of buzz lately about Klout, the newest way to “measure” online influence. Klout tracks all interaction on your social media networks (Twitter, Facebook, LinkedIn, and more) and assigned you a number from one (basically non-existent) to 100 (basically perfect—Justin Bieber has a perfect Klout score, for example). Klout offers “Perks” and free swag from vendors to those considered to be influential in certain topics, some employers are now hiring based on Klout scores and Klout recently released an iPhone app that allows users to stalk their score on the go. Many scoff at the actual relevancy…

What is a Customer?

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi

Facebook Timeline: Friend or Foe?

A few months ago, our social media team got wind that Facebook would be rolling out a new user interface, aptly titled “Timeline.”  When Facebook founder Mark Zuckerberg first unveiled the drastically new format, he likened it to a scrapbook of sorts. “Millions and millions of people have spent years curating the stories of their lives, and today there’s just no good way to share them,” Zuckerberg said. The geek world panicked. What the heck was Mark Zuckerberg doing with our beloved Facebook pages? It would be even worse than your mom whipping out the old, embarrassing photo album and…

Why I’m Proud to be a Gen Y Professional

(You can visit my original post on the Hoosier PRSA blog at: http://prsahoosier.org/why-i%e2%80%99m-proud-to-be-a-gen-y-professional/) I am considered to be a part of Generation Y, sometimes called “Millennials” (born between 1982 and 1991) – a tech-savvy generation defined by change and uncertainty, but also strength and resilience. As children of Baby Boomers, millennials saw the highest rates of divorce, foster care and child abuse. We were shaped by September 11th, the rise of social media and the election of the first African-American president. After college, we entered into a struggling workforce and devastated economy. The New York Times Magazine recently featured,  “What is…

Pinterest: An Online Collage of Amazing-ness

I have a few co-workers who recommended Pinterest (www.pinterest.com) to me. What is Pinterest? Well, from what I gather it’s an online collage of everything that interests you in picture form. You can “pin” whatever you like onto your “board” by different interest categories, and follow other people’s boards (thus, borrowing their inspirations). How many times have you stumbled across something you thought was amazing and wanted to capture, but not have to bookmark the site? Or, how many times have you found something motivating that you wish you could see everyday? The concept of Pinterest is so simple, but so…

‘Catfish’ and ‘Cloud Girlfriend’: A Disturbing Look at Facebook Faux-Reality

Just in time for April Fool’s Day, I watched the documentary Catfish. I was left incredibly disturbed. The film documents the life of a photographer, and his interesting connection to an 8-year-old girl living in Michigan. Through various phone calls, letters and Facebook interactions, this man becomes entangled with this girl’s entire family-her mother, father, brother, and even (romantically) with her sister. The man and this family exchange thousands of messages over a period of several months, when the filmmakers finally start to suspect that something is not quite right.  Nothing seems to add up, and nothing the girl’s family…

The Dangers of Facebook

I recently attended a wedding, led by the bride’s father (a pastor). But, it wasn’t the nuptials that caught my attention. In the proceedings he mentioned Facebook–yes, Facebook–not just once, but on several occasions. It struck me a real  testament to the growth of social media to hear Facebook mentioned in a traditional wedding service…but also as odd. The bride’s father mentioned that one in five divorce cases cite the word “Facebook.” Later in the ceremony, the couple pledged to be faithful and not let any social media temptation interfere with their matrimony. While it might sound outrageous, infidelity prompted by…

Reflecting on 2010

It’s time for the usual end-of-the-year-analysis post! 2011 is only 12 hours away now, so I can finally bid 2010 adieu (and maybe even this cold I’ve been battling)! I have mixed feelings about 2010. A lot of great things happened over the past year, but I am ready to leave it behind to move on to bigger (and hopefully even better) things.  This year marked my first full year as a full-time communications professional, and by January I will have been with my company two years. I finally felt settled and confident in my position in 2010, mentored new hires, and was able to shed the…