How to Motivate Pt. 2: Coworkers

Let’s pick up where we left off, shall we? This week I’d like to share some of the tips and tricks I’ve found to help motivate your coworkers (to get more content, or otherwise). This blog post of my “How to Motivate” series isn’t just for the supervisors, bosses and executives out there: If you work on or with a team, it’s in your best interest to keep your team members motivated. If you’re working under a project deadline, for example, you’ll need your coworkers to submit a timely contribution. And, no matter what, you don’t want your coworkers to…

How to Motivate Pt. 1: Yourself

Do you ever find yourself spouting sage advice to your colleagues, and then not taking it yourself? Sometimes we’re our own worst enemies, and therefore the hardest to motivate. Maybe life distractions are overcrowding your work, or work is becoming tiring because you’ve done the same thing for so long. While you may be tempted to give up or move onto a different career path, consider these three tactics first to refresh your creative spirit: Rediscover your hobbies: It seems backwards to add yet another distraction in your life, but sometimes stimulating yourself with a beloved activity that isn’t work-related…

Intro: How to Motivate (Blog Series)

I’ve finally started reading Amy Poehler’s autobiographical book, Yes Please. In it, Poehler begins with a brutally honest aside about how incredibly difficult writing can be with normal, daily distractions. She was barely able to finish the book while also raising two sons, undergoing a divorce and producing Parks and Recreation. Let’s be honest with ourselves: Writing (and work in general) is not always glamorous or uncomplicated. It can be easy to lose focus when you have so many other things competing for your attention. Some days we consider it a success to feed, water and bathe ourselves and any…

How to Use Pinterest to Promote a Brand: Update

Does anyone remember my blog post about how to use Pinterest to promote a brand? Well, four months later I’m still getting pings and pins (and comments) from the post photo I pinned. How many? Oh, just 546 pins and 73 likes: Through experimenting with this, I’d conclude that using Pinterest does work with the right content…but results may take longer than you’d think!

Businesses Who Use Facebook ‘Like a Boss’

Did you know that Facebook has a contest to announce the brands they think use Facebook the best? I didn’t, but I think it’s a great idea. So, who owned Facebook this year? No surprise, according to Business Insider, companies like Oreo, Nike, and AT&T topped the awards lists. But, other less-known brands were recognized as successful by using creative ways of interacting with Facebook fans: Oreo posted 100 different themed Oreo ads over 100 days for its 100th anniversary, garnering an additional million Facebook friends and an increase in interactions of 195%. The Graubunden Tourism board promised that every…

What Did I (Really) Learn from Grad School?

Is graduation really here? It’s been awhile since I’ve written about school. The truth is, a strange bout of senioritus hit early in the semester…followed by a sudden end-of-semester/end-of-school scramble for a perfect final campaign project. My campaign for the American Diabetes Association (ADA) – Indiana Chapter Step Out Walk ended up at 50 pages. 50! Seeing as my Integrated Marketing Communication in Health Care course only asked for a simple campaign plan of “around 15-20 pages,” I can only conclude that this must be my insane attempt at a last grad school hoorah. Only one more final and I’ll…

My Love-Hate Relationship with LinkedIn

I joined LinkedIn soon after graduating undergrad in 2009 at the encouragement of my college mentor. She said it would be a great way to connect with professionals, and preferred it to Facebook for networking. So I signed up, filled out a profile (replicating my resume) and thought, now what? At that time, the site was clunky at best, and difficult to navigate. Being a recent graduate and LinkedIn being a virtually unknown site in 2009, I didn’t have many others to connect to but classmates (who at the time still hadn’t found their careers yet) and less than a…

How to use Pinterest to Promote Your Brand

Not too long ago, a “pin” on Pinterest became a topic of discussion for myself and a friend. It went like this: Me: “I saw that you pinned the hairstyle I pinned the other day.” Her: “I did? That was yours?” Me: “I pinned it off of a hairstyle site I found online.” Her: “You did what? How do you even do that? I usually just re-pin what everyone else pins.” Last week, I wrote about whether or not businesses should use Pinterest to promote their products or brand. Let’s say you’ve decided Pinterest is worth the effort. How does…

Should You Use Pinterest to Promote Your Business?

As a very visual person, I always wanted to create collage boards of different goals, quotes, and style ideas. Unfortunately, I was always too distracted by school and other projects to ever complete one. So, imagine my delight when Pinterest first popped onto the scene (or you can read my excitement about the site back in 2011). For the past two years, I’ve used Pinterest for personal use and to “pin” articles for my work. Businesses have scrambled to use the still-burgeoning site to promote their businesses and products. Some have succeeded. Some have failed. Why has it worked for…

How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…