How to use Pinterest to Promote Your Brand

Not too long ago, a “pin” on Pinterest became a topic of discussion for myself and a friend. It went like this: Me: “I saw that you pinned the hairstyle I pinned the other day.” Her: “I did? That was yours?” Me: “I pinned it off of a hairstyle site I found online.” Her: “You did what? How do you even do that? I usually just re-pin what everyone else pins.” Last week, I wrote about whether or not businesses should use Pinterest to promote their products or brand. Let’s say you’ve decided Pinterest is worth the effort. How does…