Facebook Timeline: Friend or Foe?

A few months ago, our social media team got wind that Facebook would be rolling out a new user interface, aptly titled “Timeline.”  When Facebook founder Mark Zuckerberg first unveiled the drastically new format, he likened it to a scrapbook of sorts. “Millions and millions of people have spent years curating the stories of their lives, and today there’s just no good way to share them,” Zuckerberg said. The geek world panicked. What the heck was Mark Zuckerberg doing with our beloved Facebook pages? It would be even worse than your mom whipping out the old, embarrassing photo album and…