Businesses Who Use Facebook ‘Like a Boss’

Did you know that Facebook has a contest to announce the brands they think use Facebook the best? I didn’t, but I think it’s a great idea. So, who owned Facebook this year? No surprise, according to Business Insider, companies like Oreo, Nike, and AT&T topped the awards lists. But, other less-known brands were recognized as successful by using creative ways of interacting with Facebook fans: Oreo posted 100 different themed Oreo ads over 100 days for its 100th anniversary, garnering an additional million Facebook friends and an increase in interactions of 195%. The Graubunden Tourism board promised that every…

What’s your REAL Klout score?

There’s been a lot of buzz lately about Klout, the newest way to “measure” online influence. Klout tracks all interaction on your social media networks (Twitter, Facebook, LinkedIn, and more) and assigned you a number from one (basically non-existent) to 100 (basically perfect—Justin Bieber has a perfect Klout score, for example). Klout offers “Perks” and free swag from vendors to those considered to be influential in certain topics, some employers are now hiring based on Klout scores and Klout recently released an iPhone app that allows users to stalk their score on the go. Many scoff at the actual relevancy…

Facebook Timeline: Friend or Foe?

A few months ago, our social media team got wind that Facebook would be rolling out a new user interface, aptly titled “Timeline.”  When Facebook founder Mark Zuckerberg first unveiled the drastically new format, he likened it to a scrapbook of sorts. “Millions and millions of people have spent years curating the stories of their lives, and today there’s just no good way to share them,” Zuckerberg said. The geek world panicked. What the heck was Mark Zuckerberg doing with our beloved Facebook pages? It would be even worse than your mom whipping out the old, embarrassing photo album and…

‘Catfish’ and ‘Cloud Girlfriend’: A Disturbing Look at Facebook Faux-Reality

Just in time for April Fool’s Day, I watched the documentary Catfish. I was left incredibly disturbed. The film documents the life of a photographer, and his interesting connection to an 8-year-old girl living in Michigan. Through various phone calls, letters and Facebook interactions, this man becomes entangled with this girl’s entire family-her mother, father, brother, and even (romantically) with her sister. The man and this family exchange thousands of messages over a period of several months, when the filmmakers finally start to suspect that something is not quite right.  Nothing seems to add up, and nothing the girl’s family…

The Dangers of Facebook

I recently attended a wedding, led by the bride’s father (a pastor). But, it wasn’t the nuptials that caught my attention. In the proceedings he mentioned Facebook–yes, Facebook–not just once, but on several occasions. It struck me a real  testament to the growth of social media to hear Facebook mentioned in a traditional wedding service…but also as odd. The bride’s father mentioned that one in five divorce cases cite the word “Facebook.” Later in the ceremony, the couple pledged to be faithful and not let any social media temptation interfere with their matrimony. While it might sound outrageous, infidelity prompted by…