How to Motivate Pt. 2: Coworkers

Let’s pick up where we left off, shall we? This week I’d like to share some of the tips and tricks I’ve found to help motivate your coworkers (to get more content, or otherwise). This blog post of my “How to Motivate” series isn’t just for the supervisors, bosses and executives out there: If you work on or with a team, it’s in your best interest to keep your team members motivated. If you’re working under a project deadline, for example, you’ll need your coworkers to submit a timely contribution. And, no matter what, you don’t want your coworkers to…

How to Use Pinterest to Promote a Brand: Update

Does anyone remember my blog post about how to use Pinterest to promote a brand? Well, four months later I’m still getting pings and pins (and comments) from the post photo I pinned. How many? Oh, just 546 pins and 73 likes: Through experimenting with this, I’d conclude that using Pinterest does work with the right content…but results may take longer than you’d think!

Should You Use Pinterest to Promote Your Business?

As a very visual person, I always wanted to create collage boards of different goals, quotes, and style ideas. Unfortunately, I was always too distracted by school and other projects to ever complete one. So, imagine my delight when Pinterest first popped onto the scene (or you can read my excitement about the site back in 2011). For the past two years, I’ve used Pinterest for personal use and to “pin” articles for my work. Businesses have scrambled to use the still-burgeoning site to promote their businesses and products. Some have succeeded. Some have failed. Why has it worked for…

How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…

Edelman Presentation: “When All Media is Social”

The late Richard Edelman(CEO of Edelman Worldwide) recently produced a presentation on how communication is changing, titled “When All Media is Social: Navigating the Future of Communication” (Available here: http://www.slideshare.net/EdelmanInsights/richard-edelman-academic-summit-keynote-address2#). The presentation hit on a few key points about how things have changed, even just in recent years, and how communications professionals can move forward. Edelman mentions that now is a better time than ever to be in public relations. The public has a growing distrust for institutions (i.e. governments and businesses), but–according to Edelman–PR teams can counter that by creating communities and thought leaders. Edelman lists five media trends…

Representing 46220

It’s been a hectic past few weeks, but I’m back! Since my last post, my new roommate and I found a place and moved into our new neighborhood.  We’re living in an old house (build circa 1923, I believe) in the heart of Broad Ripple that needs of a lot of TLC, but we’ve rolled up our sleeves in response to the challenge.  So what if our door handles fall off and the bathroom leaks? It’s cheap rent…and builds character. I love getting to know an area of Indianapolis that is new to me. Broad Ripple has a rich array…