How to Track (and Attract) Social Media ROI

This week, our readings for class included thoughts on how to track return-on-investment (ROI) with social media. What does that mean exactly? Well, it turns out that even the social media “experts” are conflicted on what ROI looks like for social media, how to achieve that, and where that is headed. Our Mashable article lists 5 ways to track ROI: Coupons and Offers:  You can utilize coupons and offers through the “Offers” option on Facebook for example, which can be tracked via barcode or online redemption code.  This automatically shows how many opt in, and how many redeem. Call Tracking…