How to Use Pinterest to Promote a Brand: Update

Does anyone remember my blog post about how to use Pinterest to promote a brand? Well, four months later I’m still getting pings and pins (and comments) from the post photo I pinned. How many? Oh, just 546 pins and 73 likes: Through experimenting with this, I’d conclude that using Pinterest does work with the right content…but results may take longer than you’d think!

How to use Pinterest to Promote Your Brand

Not too long ago, a “pin” on Pinterest became a topic of discussion for myself and a friend. It went like this: Me: “I saw that you pinned the hairstyle I pinned the other day.” Her: “I did? That was yours?” Me: “I pinned it off of a hairstyle site I found online.” Her: “You did what? How do you even do that? I usually just re-pin what everyone else pins.” Last week, I wrote about whether or not businesses should use Pinterest to promote their products or brand. Let’s say you’ve decided Pinterest is worth the effort. How does…

Should You Use Pinterest to Promote Your Business?

As a very visual person, I always wanted to create collage boards of different goals, quotes, and style ideas. Unfortunately, I was always too distracted by school and other projects to ever complete one. So, imagine my delight when Pinterest first popped onto the scene (or you can read my excitement about the site back in 2011). For the past two years, I’ve used Pinterest for personal use and to “pin” articles for my work. Businesses have scrambled to use the still-burgeoning site to promote their businesses and products. Some have succeeded. Some have failed. Why has it worked for…

Pinterest: An Online Collage of Amazing-ness

I have a few co-workers who recommended Pinterest (www.pinterest.com) to me. What is Pinterest? Well, from what I gather it’s an online collage of everything that interests you in picture form. You can “pin” whatever you like onto your “board” by different interest categories, and follow other people’s boards (thus, borrowing their inspirations). How many times have you stumbled across something you thought was amazing and wanted to capture, but not have to bookmark the site? Or, how many times have you found something motivating that you wish you could see everyday? The concept of Pinterest is so simple, but so…