Does PR “Own” Social Media?

Is social media a function of public relations? Or something else? This week for class, we reviewed two articles—The Impact of Social Media on PR and Analyzing the Impact of Social Media. Our first article examines the role of social media in public relations. Several agencies were interviewed about their opinions about the state of social media in relation to public relations, and whether or not they believed that the “tools” in the PR toolbox lend themselves well to handling social media. How has social media changed PR? Nigel Ferrier of Optimise PR reiterates in the article the fact that…

What’s Your Strength?

Fall semester has started, and I’m excited to have Bruce Hetrick, former local PR agency owner (and public relations guru) as my instructor for my Campaigns class. This class is the last class in a series of public relations campaign classes, and is where we’ll put our valuable PR research and planning knowledge into action. I love the class so far. Because it’s so relatively unstructured, it feels more like a real PR agency than a public relations course (which is refreshing). Last week, Bruce had us take the Clifton StrengthsFinder 2.0 quiz, and then each person with those strengths…

Yearly Reviews

This week, my team had our yearly reviews. It’s actually been over a year and a half since my last review, and since then I’ve switched bosses, offices, job titles, and to an entirely new group of co-workers. Needless to say, I expected my review to reflect that growth and change, along with suggestions for improvement. And, that’s exactly what I got. My (informal) review focused on my new role as Publicity Supervisor. It’s a relatively new role, and one I’m still transitioning into. I recognize that I still have a lot to learn, and that there’s plenty of room…

Why I’m Proud to be a Gen Y Professional

(You can visit my original post on the Hoosier PRSA blog at: http://prsahoosier.org/why-i%e2%80%99m-proud-to-be-a-gen-y-professional/) I am considered to be a part of Generation Y, sometimes called “Millennials” (born between 1982 and 1991) – a tech-savvy generation defined by change and uncertainty, but also strength and resilience. As children of Baby Boomers, millennials saw the highest rates of divorce, foster care and child abuse. We were shaped by September 11th, the rise of social media and the election of the first African-American president. After college, we entered into a struggling workforce and devastated economy. The New York Times Magazine recently featured,  “What is…

Life as Improv

I recently attended a great Hoosier PRSA luncheon with the theme of “Improv for PR Professionals.” I signed up initially because I was intrigued. How could improv be directly applied to public relations? Well, it turns out we were schooled in how improv can not only apply to public relations, but to all aspects of our lives. We often go into situations (whether they be work, school, relationships or otherwise) where we might be prepared–to an extent. What goes on beyond past preparation and what can be planned is completely improv. We were shown different ways to embrace these improv situations, and keep…

America’s Changing Landscape: 2010 Census Results

As a big PR nerd, I love getting my Public Relations Tactics monthly newsletter from PRSA. It summarizes all I’d need to know about public relations management and recent statistics, and even gives great writing tips. This month’s issue is themed as “Charting Your Measurement Strategy,” which correlates with my grad curriculum (currently I’m taking “Issues Management and Crisis Communication” and “Public Relations Theory”). I could wax poetic about some of the topics brought up in this issue, but I found something interesting that I think everyone would (or should) be interested in: the 2010 U.S. Census results. The American landscape…