Does PR “Own” Social Media?

Is social media a function of public relations? Or something else? This week for class, we reviewed two articles—The Impact of Social Media on PR and Analyzing the Impact of Social Media. Our first article examines the role of social media in public relations. Several agencies were interviewed about their opinions about the state of social media in relation to public relations, and whether or not they believed that the “tools” in the PR toolbox lend themselves well to handling social media. How has social media changed PR? Nigel Ferrier of Optimise PR reiterates in the article the fact that…