What is a Customer?

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi

Say it Like You Mean it

For whatever reason, I’ve been thinking a lot about communication styles lately. Public relations is a field all about communication, messages, and how messages are received. But what happens when the messages are ambiguous? Before I majored in journalism and English as an undergraduate, I majored in communication. It was fascinating learning about all the different ways that people interact with each other. I was particularly interested in interpersonal communication. One of the concepts that stuck in my head was language that had multiple contexts or meanings. For example, you might tell a significant other “I hate it when you…